In five short years the Midwest Fiber & Folk Art Fair has experienced phenomenal success, attracting over 21,000 people from 47 states and 4 countries to shop, learn, and celebrate the fiber and folk arts and the work of THIER hands.

Why? According to a study reported in the Wall Street Journal, the fiber arts are experiencing a worldwide Renaissance, and 53 Million Americans are now knitting. But we don’t stop there, unlike other events, we don’t specialize in one fiber art, but celebrate all fiber arts, thereby extending our audience and appeal.

Demographics: The Fair is located midway between Chicago and Milwaukee, and close to Madison, WI. The population base for this local area is 10,000,000+.

Our elist is at 5,500 and growing. We send enews to the master list 1-2 times a month until about April. Then we send them out 3+ times a month, depending upon deadlines and announcements. Do It In Public emails go out twice a month until the first of June. We then take a break until after the Fair.

Our web site is currently at 325,000 hits for 2011 and still counting.

Last year we advertised in eleven national publications, and 5 newspapers in IL/WI. We ran radio ads on a local public radio station and had numerous editorials in several local papers including Triblocal, Daily Herald and several Pioneer Press publications, as well as a two page spread in Lake County Magazine for the Arts. There were also many listings in local calendar sources with an accompanying article in the Milwaukee Journal Sentinel calendar listing.

Sponsorship of the Midwest Fiber & Folk Art Fair provides an excellent source for increasing your competitive edge and enhancing your company’s image, prestige, and credibility to literally thousands of the Fair’s loyal target market of fiber arts enthusiasts.

"The fair was awesome we had a blast."
comment on survey

we have four levels of sponsorship. If you are interested in becoming a sponsor of the Fair, or would like more information about becoming a sponsor, please call Carol at 815.276.2537.

To print out a copy of our sponsorship flyer, click here.

cashmere sponsorship package includes:

• Company logo/mention on all advertising released prior to the Fair–includes Midwest region broadcasts, print and electronic media.
• Company mention in all press releases distributed prior to and 3 months after the Fair.
• “Tower” ad with link on front page of event website prior to Fair and for 3 months after event.
• Premium placement of company logo/link in all promotional and “Do It In Public” (DIIP) e-blasts sent out prior to and for 3 months after the Fair.
• Premium deluxe sponsor banner located in main entrance. Sponsor to provide banner.
• Premium placement of company logo on sponsorship signage at the Fair.
• 10’ x 20’ booth space at front of Fair. If sponsor unable to attend event, large banner will be displayed prominently in the Market. Sponsor to supply banner.
• Premium placement: full page color ad in event program book . Placement is on a first come, first serve basis.
• Numerous promotional mentions throughout the Fair.
• Company name and logo placed on promotional signage used throughout the year at bimonthly “Do It In Public” (DIIP) events.

quiviut sponsorship package includes:

• Sponsorship mention in print and electronic media advertising released prior to the Fair.
• Company mention in all press releases distributed prior to and 3 months after the Fair.
• “Box” ad with link on front page of event website prior to Fair and for three months after the event.
• Select placement of company logo/link in all promotional e-blasts sent out prior to and for three months after the Fair.
• Select sponsor banner located in Fair’s main entrance. Sponsor to provide banner.
• Select placement of company name on sponsorship signage at the Fair.
• 10’ x 10’ booth space at front of Fair. If sponsor unable to attend event, large banner will be displayed in Market. Sponsor to provide banner.
• Select placement of full page color ad in event program book.
• Promotional mentions throughout the Fair.

silk sponsorship package includes:

• “Box” rotation ad with link on Midwest Fiber & Folk Art Fair website prior to the Fair and for three months after the event.
• Sponsor mention in promotional e-blasts sent out prior to the Fair.
• Company name on sponsorship signage at the Fair.
• 10x10 booth near front of the Fair.
• Half page color ad in event program book.
• Promotional mentions during the Fair.

merino sponsorship package includes:

• “Box” rotation ad with link on Midwest Fiber & Folk Art Fair website.
• Sponsor mention in promotional e-blasts sent out prior to the Fair.
• Company name on sponsorship signage at the Fair.
• Opportunity to send material to be added to an information table at the Fair.
• Quarter page color ad in event program book.

new! teacher sponsorship:

You can sponsor a workshop teacher at the Fair. Each year the Fair brings in a wide selection of workshops and teachers with name recognition. The amount of this sponsorship is based on the costs associated with the teacher. With each sponsorship you will receive:

• Sponsorship mention in print and electronic media advertising anytime that teacher or workshop is mentioned. Teachers with name recognition are a big advertising feature of the event and are mentioned in almost all advertising.
• Select placement of company logo/link in all promotional e-blasts sent out prior to the event any time the teacher is mentioned.
• “Box” ad with link on all workshop pages of event website prior to the Fair and for three months after the event. Workshop pages are among the most frequently visited pages on our website.
• Select placement sponsorship signage at the Fair and mention of sponsorship in the workshops sponsored. Optional: small Sponsor banner in classroom. Sponsors provide banner.

Note: Cashmere-Merion sponsorships also include pass(es) to the event and recognition plaques/certificates to display.